words_Brandon Richard
Looking to supply individuals with a complete 'on-the-go' sneaker experience in the mobile era, Converse has launched their new iPhone Application, The Sampler. Designed alongside R/GA, The Sampler operates on the simple premise of convenience; people like to try things out before making a purchase. With the app, you can select any shoe from the Converse catalog and point your iPhone at your right leg to "try" the shoe on. Using Augmented Reality, the selected sneaker will appear is if you're wearing it.
The Converse Sampler App is available now at iTunes.